Sales leader
Complex territories, long decision cycles, clinical products, and durable customer relationships.
Preston D. Willis
Medical-device sales leader, volunteer firefighter, and founder combining field credibility, disciplined execution, and a bias toward useful things.

01 / About
I’ve spent my career close to the moment when a product, a plan, or a person has to perform—not in theory, but in the room.
At Stryker, that means translating complex emergency-care technology into confident decisions for fire, EMS, law enforcement, and hospital teams. At Oconee County Fire Rescue, it means showing up on emergency calls and understanding the work from the user’s side. At Willis Innovations, it means finding a messy problem, structuring the data, and building something that makes the next decision easier.
Complex territories, long decision cycles, clinical products, and durable customer relationships.
Hands-on emergency response experience that keeps the work grounded in what crews actually need.
Independent ventures that turn public data and overlooked workflows into practical tools.
02 / Experience
A career spanning clinical support, business development, and full-cycle medical-device sales.
Download résumé (PDF)Stryker
Greater Atlanta Area
Own the full sales cycle for Stryker’s Emergency Care portfolio across a multi-county Georgia territory, partnering with fire departments, municipal and private EMS agencies, law enforcement, and hospital accounts.
Stryker
Georgia
Built statewide demand for resuscitation, airway, evacuation, data, and service solutions while supporting pre-hospital sales representatives across Georgia.
Stryker
Atlanta Metropolitan Area
Provided live clinical and technical support during surgical procedures, working alongside surgeons and operating-room teams to keep endoscopy systems performing at their best.
03 / Service
“The best sales conversations start with respect for the work.”
Oconee County Fire Rescue
Responding to medical and fire calls across a seven-station volunteer district since 2021—providing patient care, operating equipment, participating in department training, and staying close to the realities of pre-hospital work.
04 / Ventures
Through Willis Innovations, I build focused digital products at the intersection of public data, practical expertise, and clear decisions.
05 / AI practice
I work with AI as an operating partner across research, product design, data analysis, sales workflows, quality assurance, and content production.
The work goes well beyond prompting. Together, my AI partner and I have built source-backed data products, tested new business models, structured repeatable operating systems, and designed guarded automations that can draft, check, and prepare work while keeping consequential decisions with a human.
That practice has become something I teach. I coach others to move from asking AI for isolated answers to building a reliable way of working—one that is useful, verifiable, and appropriate to the stakes.
Practice in production. I use this operating system to research, structure, build, and quality-check products including CaliberAtlas and LocateSeptic.
How I coach AI adoption
Start with the decision, constraint, and desired evidence—not the tool or a clever prompt.
Turn good conversations into repeatable research, creation, review, and handoff systems.
Verify sources, define approval boundaries, and let people own the decisions that carry real consequences.
06 / Credentials
07 / Contact
I’m always interested in conversations about emergency care, complex sales, responsible AI adoption, practical technology, and ambitious ideas with a real user on the other side.